Creating Magic: The Perfect Book To Start 2018


CREATING MAGIC by LEE COCKERELL

Have you ever read a book that has changed the way you do business? Has an author ever blown your mind by introducing you to new business practices that are completely new and different? How about an author that restates some of the familiar business methods, but has their own spin on the matter?

Last year, Heather stumbled upon the book 'Creating Magic' by Lee Cockerell. Heather was immediately inspired by how every single employee at Walt Disney World takes an ownership role and understand how important the part that they play in the organization. They pride themselves on the fact that each and every person in the organization participates in creating an extraordinary experience for the guest.

In the book, Cockerell focuses on 10 common sense leadership strategies that are commonly overlooked. She found that while his principals of business were familiar to her, the way in which he described and applied the principals were unique and electrifying.

For more explanation and action steps, you will want to read the book for yourself. But here are the 10 leadership principles that Cockerell outlines:

Strategy Number #1: Remember, Everyone is Important
Strategy Number #2: Break the Mold
Strategy Number #3: Make Your People Your Brand
Strategy Number #4: Creating Magic Through Training
Strategy Number #5: Eliminate Hassles
Strategy Number #6: Learn the Truth
Strategy Number #7: Burn the Free Fuel
Strategy Number #8: Stay Ahead of the Pack
Strategy Number #9: Be Careful What You Say and Do
Strategy Number #10: Develop Character

After reading the book, she felt that she could take these tried and true concepts of and apply them to her team, clients and business partners to create a completely fresh result.

If you are looking for a good read that might inspire some much-needed change, Heather would recommend reading Creating Magic to set your 2018 on the right track!

Learn more about Creating Magic, Lee Cockerell and how to purchase HERE!


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